“Marketing is an active telling a story to people who want to listen to it” Seith Godin. Every company has one told or untold story they choose so. If you are reading this you are looking for a story your mind craves to find. Something that is new, authentical, fresh, fascinating closely related to you. It will keep you reading, doing that you’ve not experienced yet. You and I have a story in our heads. It starts when we hear a story from someone else who offers a service or goods. If we believe in it, we adopt that story and keep it. The next time when we need to get something similar we recall the story in our head that we chose to believe. Purchase decision has been made. Sometimes a branded or generic business makes mistake or slips. If the brand you believed created an “emotional bank” of robust relationship. You’ll forgive it for late delivery, or damaged goods that it sent to you. If not you and I move on searching for a different story to listen. We marketers have mainly two choices to deliver results. Either shout to a crowd of strangers or tell a story to one who will bring a bunch of followers. In conclusion, a brand lives in our minds, not a shelf or a storage facility.
“If you want to have something you never had you have to do something you never did” Jim Rohn.
Permission marketing is when you don’t show up customers will scream “where are you.” What is the most scarce resource on the Internet right now? Read further to learn the answer you will be surprised. The permission marketing grabs consumer interest through personally relevant, and interesting offerAndkeeps it by allowing the user to volunteer his or her attention and be an active participant in the commercialization process.It heavily relies on forming long-term customer relationships, which pay off over time. It still requires interruptions. But they are focused, frequent and appeal to prospect self-interest. This principle builds up a robust customer relationship over time juxtapose to screaming to strangers “we sell …”. As trust increases in the relationship, the customer will be willing to expand your marketing influence. EugeneLogan.com believes that costs are doing this marketing is manageable, and sales are more frequent than in comparison to interruption marketing. As a result, LTV long time value will be higher than what your CAC customer acquisition cost. Do you want to beg strangers to buy something you sell they don’t need or want? Alternatively is to build a genuine relationship that lasts as long you invest in it. The answer to the question, in the beginning, is attention! In the end, if you believe that we cannot take the future for granted it is likely will be better. That implies we need to work creating it today together. Remember that momentum of two is stronger than the momentum of one.
“The future is only scary if we try to avoid it” Simon Sinek
Executive book summaries